50% OFF Sale at TattooApparel.com

To celebrate the New Year and to help you Rock Your Wardrobe into 2010 there is a 50% OFF Sale on all DOCTRINE Apparel and Hause of Howe Clothing at TattooApparel.com starting today. The shopping cart on TattooApparel.com will automatically deduct an EXTRA 50% off of the listed price on DOCTRINE and Howe items when you add them to your cart. No codes to remember or hoops to jump through to get the discount - just add items from those brands to your cart and the discount will magically appear.



DOCTRINE makes Rocker style shirts for men and women with an amazing amount of detailing including Leather appliques, metal studding and proprietary embroidery. Hause of Howe is understated yet edgy with styles that appeal to a wide range of men.

The sale is for one week only while supplies last. Check it out soon for the best selection. Sale ends January 8th.

Rocker Pendant on Adam Lambert in Rolling Stone Magazine

I opened the latest (May 28, 2009) Rolling Stone Magazine this morning after arriving at the store and was tickled to see a full page article on page 38 about American Idol finalist Adam Lambert. It is a great article by Rolling Stones writer / contributing editor Rob Sheffield about how (and I quote Mr. Sheffield here) "By flaunting his flamboyant glam-rock sex-god persona, Adam Lambert single-handedly saved American Idol". Of course I have to admit that I enjoyed most was the fact that in the photo in Rolling Stone Magazine Adam is wearing one of our Rocker Jewelry pendants by Gasoline Glamour. You will have to pick up the magazine read the full article.


Here is a shot of Adam in the same pendant: You can check this pendant out in person at the Perpetual Vogue Boutique in Southern California.











I could not agree more with what the article has to say. I have to admit that until recently I had never watched a single episode of American Idol. I thought it was all about Pop - Bubble Gum music which holds no interest to me. Being a long time Classic Rock and Hard Rock fan I had never checked out the show. Then a few weeks ago I noticed lots of postings on Twitter about the type of songs that Adam had been singing on the show. That coupled with having his fan club start buying our Rocker Jewelry for him from our web sites got me interested enough to check him out. Wow...the guy has got a set of pipes on him. He can scream - and I mean that in a (Robert Plant - Steven Tyler) good way. He also has a great sense of style. We love his taste in jewelry and clothing. He goes with the edgier pieces in whatever clothing line he chooses to wear - for example while other Idol contestants wore some of the more sedate pieces in the Hause of Howe Collection, Adam went with the edgier Rocker style Howe pieces. Several of his clothing items have been one of a kind, made to order pieces from Junker. Junker is well known for making stage wardrobes for Steven Tyler and other Rock Gods.

Adam's amazing voice coupled with his charisma and in your face rock sexiness is going to take him far. I just hope that he and his management team have the good sense to make him the front man for a real rock band once Idol is over as that is where he belongs.

By the way the TV Guide Network is going to be doing a show on Idol Fashions later this month. We will be sending them some of our Rocker Jewelry pendants for the show.

Rock Stars and American Idol Contestants in Howe Clothing

Hause of Howe has been a big favorite with the guys on American Idol this season. Danny has worn a lot of Howe and Adam Lambert has been seen in some of the edgier jackets and suits. Some of the jackets that Adam has worn are similar to these Howe jackets that are available in limited quantities at TattooApparel.com and PerpetualVogue.com . The inside of the blazer is wicked cool as the lining showcases the same design as our favorite Howe shirt which features sexy legs and is called The Lust.


Recently Jeremy Dawson the Bass player for Shiny Toy Guns wore our favorite Hause of Howe T Shirt "The Lust" on stage. We like our photo of this shirt where one of our favorite models is seen doing a life imitates art impression.












Hause of Howe is a great Rocker style brand with an upscale look and feel. Pair the Howe Skinny Pup coated Black Jeans with a Howe Jacket and t shirt are you are really Rockin baby!

Deal of the Day Great Fashions Bargains

We don't want to bore by creating a blog post every time we see a good deal so we were pleased to see that both TattooApparel.com and PerpetualVogue.com have created RSS feeds for their deal of the days.

If you would like to subscribe to their feeds go to Tattoo Apparel Deal of the Day or Perpetual Vogue Deal of the Day and click on the RSS button to add their feeds to your RSS feeder.

There are two great deals available right now on both sites. A Hause of Howe Shirt Jacket called Howe Fast with a retail tag price of $145.00 is currently offered as Deal of the Day for $39.95. For the ladies there is a very Spring/Summer style Lucky 13 Tiki Party Dress called Pretty in Pink being offered for $41.95 - normal retail of around $100.00.

Streetwear fashion trends as seen at recent Fashion Trade Shows

Well I think we may have just set a new record for the number of Fashion Trade Shows we attended in a 3 1/2 day time frame. We headed off to Las Vegas last Sunday with appointments set at eight different fashion shows between Sunday - Wednesday. We managed to make it to seven of the shows over the course of a whirlwind three days. Among them were Magic, Project, Pool and the new Christian Audigier show.

With so many shows in town at the same time it did make it a bit easier to get around as the halls at any given show were not as packed as usual since attendees were spread out all over town at various fashion events. The exception was the Project Show which seems to get bigger every time we attend and the aisles there were clogged with attendees the afternoon we attended to keep our appointments with designers of DOCTRINE, Hause of Howe and Anti-Social.





The new show in town with lots of hype to live up to was Christian Audigier's event at Caesars Palace - called the When I Move You Move show. Rumors abound as to whether this show was Audigier's brainchild due to arrogance or whether he had been banned from Magic/Project for problems in the past. Whatever reason for the new separate show I have to say that Christian Audigier does indeed appear to be a marketing genius. Buses, Taxi Cabs and billboards all over town touted his event so that there was no way anyone could miss knowing about it. The show was held in two Ballrooms at Caesars and clothing lines shown included all of the Ed Hardy lines along with new lines that Christian Audigier has come out with in collaboration music celebrities. What better way to have big name celebrities appear at your event then to be in the process of coming out with new clothing labels in their name. Celebrity attendees included Macy Gray, Snoop Dog, Dave Stewart and several Rap stars who I must confess I had not heard of myself being a long time Classic Rock Gal. The other attendees seemed to adore the rappers though and the media was there in full force to film it all. Personally I loved seeing Dave Stewart - he looked great and was very charming. The line of clothing with his name on it had nice lines and great styling without too much bling which tells me that Mr. Stewart himself did indeed have a hand in the design process. We had an appointment with the good folks at Ed Hardy Knits to place orders for new items for this upcoming Holiday Season and next Spring. I like the Knits line as it utilizes beautiful knit fabrics that are far and beyond better than regular Ed Hardy T Shirts yet still have all the beautiful Ed Hardy designs. We will be stocking many new designs of the womens Ed Hardy knits line in the near future.

So what do we see in trends??? Tattoo Art continues to cross over into all styles and genres of fashion. We find this to be a positive influence as Tattoo Art is very versatile. It can be subtle with clean elegant lines or can go out and out in your face blinged out. For our money the smart fashions lines are incorporating Rocker Styling and Tattoo influenced designs into their products utilizing specialty fabrics, print processes, detailing and effects to create wearable art that will stand the test of time, becoming wardrobe favorites for todays savvy fashion consumers. For women we see the retro Pin Up Girl style designs crossing over and becoming mainstream cool for women of all walks of life. Walking the aisles at the event I could not help but see that everyone from long term mainstream brands to new up and coming fashion houses had pieces in their ladies lines with cut and style that was reminiscent of the Pin Up Girl fashions of old. Oh...and Corsets ladies...Corsets with beautiful lines and fabric details are not just lingerie anymore! Corsets are to be worn out paired with pencil skirts for a sultry, edgy look. I was pleased to meet with two corset companies who are making wonderful pieces utilizing cutting edge fabrics and prints. We already have the first couple of designs in stock in our Retail Store and will be adding them to our web site in mid September after our next large photo shoot with models for product shots. For the guys we did see one trend that I thought was funny - vests with shirts attached to them - one piece that looks like two. Now I love a Rocker Style vest on a guy and as a matter of fact we just got some into the store from Hause of Howe (they will be available online as soon as we do our photo shoot) and ordered more styles....I just don't get the attached shirt thing that some designers are doing - a vest is a great versatile wardrobe piece but to me part of the beauty of it is that it can be paired with lots of different shirt styles - why limit the piece to only being able to wear it with the shirt that it is sewn onto? I was disappointed in this - do designers think guys are stupid and cannot manage to choose themselves a shirt to wear under their vest? A guy that is savvy and self assured enough to wear a vest is going to know what to put under it and want to mix and match his shirts from long sleeve button fronts to slim fit t's underneath.

We met with the designers / representatives of lines we already carry and were very impressed with the new styles coming from Christopher Wick's for The Fender Custom shop and English Laundry. We have many new styles in the English Laundry Lennon/McCartney shirts on order for Holiday / Spring. We loved some of the new things coming out of DOCTRINE and Rebel Spirit. For the fashion forward guy that does not like any bling Hause of Howe continues to be the ticket as Jade Howe continues to keep to clean lines with European Rocker edgy effects without the bling. For every day working guy tattoo styles and Pin Up Girl fashions Lucky 13 and Sailor Jerry continue to be staples.

We met with many new lines that we are very excited about. I will talk more about them on future postings but some of our new favorites were: Gibson Apparel, Royal Testament, Anama, Bettie Page Dresses and Anti Social. We look forward to items from these lines arriving over the next several months.

All in all it was a very productive group of shows and we are excited about the new products that will be arriving here over the next several months.